Our privacy policy statement

PrimeThought Privacy Policy Statement Last Updated: 22 January 2026

1. Introduction

We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you interact with our website, applications, or services.

2. Information We Collect

We may collect the following types of information:

2.1 Personal Information

Name, email address, phone number
Professional or demographic information
Any other details you voluntarily provide

2.2 Usage Data

IP address, browser type, device metadata
Pages visited and interaction logs

2.3 Cookies and Tracking Technologies

Used to enhance user experience, analyse behaviour, and improve service performance.

3. How We Use Your Information

We use your information for:

Providing and improving our services
Customer support and communications
Analytics and service optimisation
Security, fraud prevention, and regulatory compliance

We do not sell personal information. We may share information only with:

Authorised service providers
Legal authorities when required
Business partners (with explicit consent)

5. Data Security

We use industry-standard security measures to protect data from unauthorised access, loss, or misuse.

6. Your Rights

Depending on your jurisdiction, you may:

Request access to your data
Request corrections or deletions
Object to specific processing activities
Withdraw consent
Request data portability

7. Data Retention

We retain personal data only as long as necessary to fulfil the purposes described here or as required by law.

8. Third-Party Links

External websites linked from our services are not covered by this Privacy Policy.

9. Changes to This Policy

We may update this policy periodically. Updated versions will be posted with a new “Last Updated” date.

10. Contact Us

For questions about this Privacy Policy: Email: privacy@primethought.biz

11. Compliance with POPIA (South Africa)

We process personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA). As the data subject, you are entitled to the following POPIA-specific rights:

11.1 Lawful Processing

Your personal information is processed lawfully and in a manner that does not infringe your privacy.

11.2 Purpose Specification

Data is collected for explicit, legally justifiable purposes and not used for unrelated reasons without your consent.

11.3 Information Quality

We take reasonable steps to ensure personal information is complete, accurate, and up to date.

11.4 Data Subject Participation

You may request access to your personal data and ask for corrections or deletions where applicable.

11.5 Security Safeguards

We implement appropriate technical and organisational measures to protect data from loss, damage, or unauthorised access.

11.6 Data Transfers Outside South Africa

If cross-border transfer is necessary, it will occur only if the receiving country has adequate data protection laws or if you provide explicit consent.

If you are located in the EU/EEA, or if your personal data is processed by us under the GDPR, the following rights and obligations apply:

12.1 Legal Bases for Processing

We process data under the GDPR using one or more of the following legal bases:

Consent
Contractual necessity
Legal obligation
Legitimate interests
Vital interests (rare, emergency situations)

You have the right to:

Access your personal data
Rectify inaccurate or incomplete data
Request erasure (“Right to be Forgotten”)
Restrict processing
Object to processing (including marketing)
Data portability
Withdraw consent at any time

12.3 Data Protection Officer (DPO)

If required, we may appoint a DPO. Contact details will be made available upon request.

12.4 International Data Transfers

When transferring data outside the EU/EEA, we use one or more of the following safeguards:

Standard Contractual Clauses (SCCs)
Adequacy decisions
Binding Corporate Rules (BCRs)
Explicit user consent