About PrimeThought

Our aims are to provide high quality, affordable, software products to clients who want to make their lives easier, businesses expand and their time more productive.

About Us

PrimeThought Software Solutions CK 2009/169782/23 is a Closed Corporation incorporated on 30 August 2009.

We are a South African company providing integrated, end-to-end Spatial Software Solutions. Led by a Chief Software Architect Derek Diamond who has been developing and creating successful software products for over 30 years. You can visit his blog here.

While based in South Africa our software solutions are used throughout the world especially in African countries and the rest of the world.

PrimeThought has developed a suite of Spatial Products for two distinct markets:

Business Intelligence (BI) and Mining.

All our Spatial Products have been built using our own locally developed and powerful spatial engine (over a decade in development and use.)

Our aims are to provide high quality, affordable, software products to clients who want to make their lives’ easier, businesses expand and their time more productive. Our solutions are therefore cost effective & user friendly – for both the novice and professional user.

Testimonials

LocateXL

LocateXL’s geocoding and functionality is much more user-friendly than other products of a similar nature. The functionalities that stand out the most are, being able to edit, having the database linked to the application and being able to interact live with the data and make changes. I was very happy with the training, it was short, the instructor was easy to understand and I can now successfully use LocateXL!

N.M GIS Consultant, EvolveGIS

SpatialXL

SpatialXL is cost effective compared to the other GIS providers and has great functionality. It is nice that it is an Excel add-on. There are many features that stand out for me! The training was much shorter than it would have been with other GIS products and I can understand and successfully use SpatialXL after training on it.

T.O Associate Director, Insurance, Financial Institution

SpatialXL

The integration of various map, dataset types, and custom data make this powerful tool a must have for any business. The solution provider is ever willing to assist our users with intricate ways of interrogating our data using the software. An example is when presenting and fine tuning our sales routes and territories live with the end users giving input and changes being made.

D.O GIS Analyst

SpatialXL

SpatialXL has advanced math functionality unlike other BI products. In SpatialXL you can filter out data you want to focus on. The cluster function is very useful and can be used in marketing campaigns. The training was excellent, after watching the playback demo my co-workers were very impressed. The trainer was easy to understand and the length of time taken for the training was significantly shorter than training on products of a similar nature!

R.R BI Analyst, Insurance

RouteXL

Having worked as a Business Analyst for over 7 years I have found that the training and use of Spatial Solutions provided by PrimeThought to be extremely effective in getting results I need fast. Our company has recently phased out using another less effective spatial software and the results in terms of speed and saved costs are significant. The training was painless and we were able to complete the full training line-up in less than a few weeks for the whole team.

M.D FMCG Zone Transport Planner

RouteXL

As a Routing Consultant I have found the pool feature to be of high value. It has allowed me to easily access the clients current routing reality quickly no matter how many outlets they service. I also have current reality routing vs optimized routing conversations with clients without a technical delay. Different routing scenarios run quicker, and I can route multiple sales reps, trucks and depots at the same time.

J.L Route to Market Specialist

SpatialXL

SpatialXL is an excellent product, the simplicity and short implementation timelines is an excellent marketing angle with all of our current and prospective clients. Most of the functionality enables non-GIS users to perform spatial queries on their tabular datasets, create maps and interactive dashboards all within the first week of use. One of the other key benefits to SpatialXL is that this application can be implemented in any market sector.

N.M GIS Consultant

SpatialXL

SpatialXL is easy to use and navigate. It is much better than the previous product we were using. It is mind-blowing for me that you can create your own polygons and import from Excel! The training was efficient and informative, all my questions were answered during the training and after only two days of training we were done and I am successfully able to use this product!

B.S BI Manager, FMCG

SpatialXL and RouteXL

Being a spreadsheet driven company, SpatialXL fits perfectly. The software fully integrates with Excel when performing calculated scenario visualizations, presentations, and simulation of spatial data. With over 200 000 customers and complex requirements, the software is flexible enough to create territories, shapes and heat map analyses of trends in our various and complex market structures and segments.

C.G FMCG Sales Executive Business Analyst